Renowned singers Fille Mutoni and Nina Roz are scheduled to land juicy deals that will be officially announced this weekend.
Reports making rounds reveal that the million-dollar deal was given to the songbirds by a new franchise in town and the official announcement is meant for this week on Saturday.
At a new chill spot in Bukoto, BLOU Whisky and Grill Lounge opposite Middle East Restaurant, according to insiders, the two singers will put pen to paper after a thrilling performance hyped by Mc Kats, Deejays Atah, and Lito.
Fille and Nina Roz will join the list of celebrities (in no particular order) that have managed to get themselves hefty deals in the country.
‘’Celebrity endorsement is one way of finding out how far an artist has grown as a brand. It is also a yardstick to measure how much trust corporate companies have in a particular musician’’.
And not only is a huge social media following convincing enough for big brands to avail huge sponsorship packages and associate themselves with celebrities. One needs to represent the true values and objectives of a certain brand or company, says a business expert.